We Partner with Trade Workers & Home Service Pros

Our business only works when your business thrives.

Contractors trust us to transform their business' with marketing systems, website design, reputation management and automation.

What's in a Name?

Hey, I’m Tom. I help home service professionals turn their website into a steady stream of leads with clean design, clear messaging, and simple AI follow-up systems.

TwentyTwo Labs isn’t some random “agency name” we slapped on a website. In numerology, 22 is the Master Builder - the number that takes big ideas and turns them into something real, solid, and built to last. That’s you in the field every day: pouring concrete, fixing leaks, rewiring panels, cleaning spaces, and turning houses into something people are proud of. Our name is as much about your work as it is about the systems we build behind the scenes.

The “Labs” part is how we operate. We don’t guess and hope. We test, tweak, and tune your website, funnels, and follow-up until everything works together like a well-oiled machine. While you’re out building decks, fixing roofs, or installing systems, we’re in the lab tightening the bolts on the marketing engine that keeps the jobs coming in.

So when you see TwentyTwo Labs, think Master Builder for your business - quietly constructing the online presence and marketing systems that keep your phone ringing, your schedule booked, and your growth not left to guesswork or bullsh*t.

We are Precise in business and purposeful in every aspect of our culture.

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Transparent & Passionate

We genuinely care about our partners and our work. We are committed to your success.

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Integrity

Maintain standards that reflect only the best for your business & our own.

“The only way to grow a business is to be able to constantly be working ON your business not IN your business, and that's what we want to help you with here at TwentyTwo Labs"

– Tom Ploch, Founder and CEO

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Partnership

You're not a client, we are partners. Our business model relies on a partnership. We only succeed when you do.

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Adaptive

An individualized approach means understanding your niche and working together to achieve the best results. Markets change, let us help your business adapt with the times.

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Innovation

Fresh, creative solutions.

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Integrity

Honesty and transparency.

Excellence

Excellence

Top-notch services.

© 2026 TwentyTwo Labs, LLC | Built to Book Jobs